The big change in the headset entrance has become the next wearable product?

Nowadays, there are more and smarter wearable devices, glasses, wrists, watches, and maybe, from this moment, small headphones may become the battlefield of the next wearable product.

Everyone loves music and doesn't want to influence others to wear headphones. Therefore, headphones have great market potential. But traditionally, people have always thought that its function is too single to expand into an entry. Now, entrepreneurial teams like the Magic Headphones have begun to explore, playing the game is to upgrade the headset to "music + sports", and even prepare to expand to social!

Headphones can be upgraded to become a strong entrance

In the product form of smart wearable devices, the industry must first make a strong entrance around the most developed hands of human beings, and the rest are weak entrances.

Because it is very simple, the hand symbolizes the tool, symbolizes the connection to the world, and even the definition of human beings in textbooks is "the tools that will be made and used." For example, smartphones, smart watches, and smart bracelets that have been fired are not as good as they are. All smart devices around the hand are the first strongest entrance, and this will not change in the future unless the human body structure is mutated.

The next step is naturally around the five senses, namely the eyes, ears, nose, and mouth. But the functions of the five senses are very simple, and the scalability is not an order of magnitude compared to the hand. It's easy for everyone to think of the eyes, because the eyes are extremely flexible, and they can show the vision. In addition to sleeping, they are always squatting, and blinking can be regarded as an interactive basis! Therefore, Google’s smart glasses, the world’s number one Internet leader, are eyeing.

So-called wearable devices naturally have to be "dressed" to the human body to measure, transmit, and feedback human data. The nose and mouth, subject to the shape of the organ, are difficult to "wear" small smart devices, and can only be used as an embedded way. So it is not very clear now.

The ear is mainly responsible for hearing as a human organ. Therefore, in the past, everyone used to do hearing and do external audio input. In this case, the definition of traditional hardware is not smart. To become a stronger entrance, you must extend upwards with the APP, which is to upgrade the competition dimension!

Since it is selling headphones, you must first fight the core functions.

In the past, the market is either Beats, Bose, expensive high-end professional headphones, or the phone manufacturer's own headphones, can a pair of headphones be heard? This leaves a vast middle ground, and the market needs cost-effective quasi-professional headphones. As a result, there is a huge opportunity between Apple's Samsung and the cottage. The magic is coming. The magic headset is close to professional headphones, and the price is very high.

Let's see where the magic is different from other headphones. The biggest innovation is to let users not only enjoy music comfortably in sports but also use the APP to manage sports, "music + sports" combination! This is unique to the industry. Someone asked if this is just needed? Going abroad often, you will see foreigners running with headphones everywhere! And this shape is getting more and more among young people.

At the same time, they also tried to solve the user's pain point, "portable comfort in sports." There is no worry about the winding of the line headphones, and the "stethoscope effect" is avoided. The wireless rear-mounted design + protein skin + inert sponge + comfortable clip ear does not feel tired even after long-term use.

It is said that the future APP will also launch social functions: it allows people who use magic headphones to run and team up, everyone can compete with each other and enhance friendship; instant communication can be realized in team sports, making communication more convenient and smooth. Have fun in sports.

Just need, cost-effective, differentiated innovation, plus the possibility of community, this is not what you want to be the entrance?

Let’s talk about other things first.

Although there are products and ambitions, the magic is very low-key. Insiders said: We are still small, but very focused, mainly in the attitude of "open cooperation, multi-win", including cooperation with upstream and downstream.

But most importantly, these seemingly logically self-consistent systems are based on the huge volume of headsets shipped. This requires the magic to be as fast as the Lei Jun and Xiaomi, to get a large number of users with high-cost performance and differentiated innovation, so that we can talk about building an ecosystem.

This task is not easy! At the same time, the headset sales require a lot of capital thresholds, rapid iterations, and marketing, which puts high demands on the product, marketing, and financing capabilities. But if it can be scaled up, it will occupy the commanding heights.

The current Internet rivers and lakes, including the mobile Internet and smart hardware markets, have aggravated the monopoly. If you don't do well, it may be more serious than the PC. Because there are a lot of PC-side portals, web pages, search, chat, browsers, downloads, plug-ins, security, and large computer interfaces can all be portals.

Moved to the screen of a small mobile phone, the entrance suddenly shrinks sharply, and only those users who are just needed, the sticky, will have the opportunity to become a new entrance. The smart hardware, as mentioned above, requires high capital thresholds and iterative and marketing capabilities; the giants are expanding in a frenzy (such as Rebs claims to invest in 100 smart hardware companies) and pass strategic costs. The price-sales strategy goes to the ground to grab users. Small entrepreneurial team, survival is difficult.

In a word, the magic tone seems to have strategies and products, but to make a few big layers of skin, then you have to hold your thighs to find the dry.

Conclusion

Apple's billions of dollars in the acquisition of Beats headphones, people see the power of enthusiast equipment.

There is a chance not to take the usual path. "High-cost headphones + music + sports" is the road to magic.